XVII
Family Enterprise Council

An exclusive forum for business families

The decisions that will define your family’s future cannot be improvised. Because legacy cannot be improvised. It is designed. It is governed. It is lived.

If you believe in the value of shared experience, built on trust, openness and meaningful dialogue, this is your place.

November 3-4

JW Marriott Monterrey Valle
Family Enterprise Partners

The Family Enterprise Council (FEC) is a private forum for business families seeking to share real experiences and strengthen their family, business and wealth alongside other business families

24 hours that can change the way your family makes decisions about its future.

Event Agenda
Tuesday, November 3
16:30
Registration
17:00
The Human Implications of Artificial Intelligence (AI) for Business Families
Jeff Hancock
Jeff Hancock
Harry and Norman Chandler Professor of Communication at Stanford University

Jeff Hancock is a Professor of Communication at Stanford University and founding director of the Stanford Social Media Lab, specializing in trust, human behavior, deception, and relationships in digital environments.

He will address some of the key questions raised by AI: Who can we trust when everything can be generated by AI? How can we preserve our own judgment? His talk will explore how these changes affect business families and the way they relate to one another, make decisions, and build trust.

19:00
Departure for Museo del Acero Horno³
19:30
Cocktail Reception at Museo del Acero Horno³
20:30
Gala Dinner at Museo del Acero Horno³Featuring a live jazz performance in the main hall

Horno³ | A Cultural and Technological Icon of Monterrey

Museo del Acero Horno 3

Horno³ is one of Monterrey’s most iconic landmarks and a symbol of the city’s industrial heritage.

Located in Parque Fundidora, it occupies the structure of the former Blast Furnace No. 3, which began operations in 1968 and was one of the most modern and highest-capacity furnaces in Latin America. Today, transformed into the Museo del Acero, it preserves this heritage and the history of Monterrey’s industrialization.

Wednesday, November 4
8:00
Breakfast in Salón Roble (JW Marriott)
8:30
The North American Decade: Mexico’s Role in the New World Order
Enrique Perret
Enrique Perret
US-Mexico Foundation

Enrique Perret is Managing Director of the US-Mexico Foundation and founder of the North Capital Forum. With extensive experience strengthening economic ties between the United States and Mexico, he has held senior positions at ProMéxico and within the Mexican government.

10:15
Coffee Break
10:30
Passing the Baton Without Letting Go of the Legacy: Succession in the Chairmanship of the Board
Enrique Zambrano Benítez
Enrique Zambrano Benítez
Chairman Emeritus, Grupo Proeza

Enrique Zambrano is Chairman Emeritus of Grupo Proeza. For nearly three decades, he led the group’s evolution into a global, diversified company. An MIT-trained engineer with an MBA from Stanford, his career is a benchmark in institutionalization and generational continuity in family enterprise.

11:45
Coffee Break
12:00
Global Wealth Map: You Cannot Govern What You Cannot See
Global Wealth Map
Rafael Alberca & Daniel Cervantes
Partners at Family Enterprise Partners

A conversation about how business families can understand their wealth as a whole — family, business, and ownership — to make better decisions, anticipate transitions, and build continuity across generations.

14:00
Lunch at Orfebre Restaurant (JW Marriott)
16:00
Farewell

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